Do you have visibly dry or “ashy” skin? “It’s a problem that many people deal with especially in the fall and winter.
Simply put, ashy skin is very dry skin that appears white or flaky, particularly in people with darker skin tones,” explains dermatologist Dr. Joyce Imahiyerobo-Ip.


Here are 5 expert tips from Dr. Imahiyerobo-Ip to help you

kick visibly dry skin to the curb for good.


  1. Turn down the heat: Who doesn’t love a hot shower on a cold day? While hot showers are like chicken soup for the soul, they wreak havoc by drying out your skin, especially in the winter. Try to take short, lukewarm showers instead. Your skin will thank you.


  1. Use a gentle cleanser: When it comes to cleaning the skin, choose a gentle, hydrating cleanser. Harsh soaps strip your skin of essential oils, which can promote dry skin.


  1. Read labels: Not all skin moisturizers are created equal. When it comes to fighting visibly dry skin, opt for moisturizing creams that contain emollients (think cocoa butter, African shea butter, and ceramides), humectants (glycerin and hyaluronic acid), and occlusives (dimethicone, petrolatum). The best moisturizing creams will contain many of these dry skin blasting ingredients, such as GOLD BOND® Ultimate Radiance RenewalTM.


  1. Moisturize while wet: The best time to moisturize your skin is after you get out of the shower. Gently pat your skin with a soft towel and apply your moisturizing cream right away. Applying cream to slightly damp skin will seal in the moisture from your shower and prevent visibly dry skin.


  1. Reapply after handwashing: GOLD BOND® Ultimate Radiance RenewalTM leaves skin moisturized for up to 24 hours, so you don’t need to reapply it multiple times a day. If you wash your hands multiple times a day, though, it’s a good idea to reapply moisturizing cream after each wash since excessive hand washing promotes visibly dry skin.


About Dr. Joyce Imahiyerobo-Ip

Dr. Joyce Imahiyerobo-Ip is an expert in cosmetic, surgical, and medical dermatology. A native of Boston, Massachusetts, Dr. Imahiyerobo-Ip graduated cum laude from Harvard University with a bachelor’s degree in health policy. She secured her master’s degree at Cambridge University in the United Kingdom and her medical degree from Cornell University’s Weill Medical College. She then completed specialized training in dermatology at Dartmouth-Hitchcock Medical Center, where she served as a chief resident in her final year.


Dr. Imahiyerobo-Ip now serves as the director of cosmetic dermatology at the South Shore Medical Center in Massachusetts. She is also a faculty member of the American Academy of Dermatology, the New England Dermatologic Society, the American Society for Laser Medicine and Surgery, and the Women’s Dermatologic Society. Dr. Imahiyerobo-Ip has also been a speaker at national meetings of the American Academy of Dermatology (AAD) and has published research on a broad range of topics within the field of dermatology.


Overall, Dr. Imahiyerobo-Ip is committed to providing comprehensive, cutting-edge, compassionate care to patients of all ages and skin types. She is also committed to her family, including her husband Dr. Ivan Ip and two young children.